Why Work for You?

The simple question I always ask myself when I see an organization advertising an open position is: “Why would I work for them?” The answer to that question is the essence of employment branding, which I define simply as the amount of attractiveness an organization...

How to Get the Most from Your Social Network

Social networks have grown to the point where they now challenge traditional ways of communicating, marketing, and recruiting. One of the measures we often use to determine the success of our networking is to count the number of people in it. But this is not really a...

Why Recruiting is in the Midst of Transformation

This recession is accelerating a trend that was already underway: the tendency of organizations to outsource and decentralize non-core functions. I define core very simply: anything that generates revenue (e.g. the sales team), invents new products or services (e.g.,...

Recruiting Needs to Part of Something Bigger

Strategic workforce planning is a relatively new concept and practice for most organizations. Many firms have a simplified form of workforce planning in place which is focused on replacement of people in current positions and functions. It is a rare experience to find...