Job Descriptions Don’t Have to be Boring

4 ways to Make Your Job Descriptions More PowerfulJob descriptions are the weakest link in marketing jobs.  They are filled with legal jargon and loaded with desires and qualifications that no one has in full.  Why we use them boggles the mind, and when I ask...

Talent Forecasting

The Challenge of Predicting Future NeedsAs the pandemic has clearly shown us, the demand for talent and certain skills is rarely predictable or linear. There may be a sudden shift in the supply chain, the need for products may change suddenly, or new technology will...

The Predictors of Success

Why Managers and Recruiters Get It WrongTom was hired because of his stellar academic record and experience at a top-tier firm. The interviews went very well and everyone was in agreement that he would be a great hire. He checked all the boxes they had specified...

The Good and The Bad Sides of Predictive Analytics

For centuries people have been captivated by the idea of predicting the future. Crystal ball gazers and fortune tellers all promised to do this. They played on our biases, weaknesses, and gullibility and counted on us attributing chance occurrences to their predictive...

Four Rules of Talent

That Every Recruiter Should Know and FolllowThese four rules are the foundation of any recruitment function. Understanding them and practicing them is vital to your success. #1. Talent is scarce and getting scarcer.Talent, defined as people who possess the skills,...