Your Brand is a Promise

What is In It For ME?Recruitment brands do not just magically appear. Nor can they be made up of platitudes and hopes. They must be carefully constructed based on data and continuously vetted and improved. A great brand focuses on what you can do for the candidate...

The Sad State of Career Sites

And How They Can Be ImprovedA career site is a window into your organization. It is the primary way that potential candidates get information about what you do, your culture, your working style, what kind of work you have for them, and your approach to innovation.They...

Credential Inflation

And Why It is Making the Talent Shortage WorseMany firms have a set of beliefs around what makes an exceptional employee or a so-called “A” player. For years high-tech firms, in particular, have only sought graduates of elite schools with high GPAs. Competition is...

Why Do We Interview?

There are Better Ways to Assess PeopleRecruiters and hiring managers love interviews.  Every recruiter I know insists that the interview is a necessary and even vital requirement to ensure that the best people are hired. If this were true turnover rates approaching...