Your Brand is a Promise

What is In It For ME?Recruitment brands do not just magically appear. Nor can they be made up of platitudes and hopes. They must be carefully constructed based on data and continuously vetted and improved. A great brand focuses on what you can do for the candidate...

The Sad State of Career Sites

And How They Can Be ImprovedA career site is a window into your organization. It is the primary way that potential candidates get information about what you do, your culture, your working style, what kind of work you have for them, and your approach to innovation.They...

Credential Inflation

And Why It is Making the Talent Shortage WorseMany firms have a set of beliefs around what makes an exceptional employee or a so-called “A” player. For years high-tech firms, in particular, have only sought graduates of elite schools with high GPAs. Competition is...

Why Do We Interview?

There are Better Ways to Assess PeopleRecruiters and hiring managers love interviews.  Every recruiter I know insists that the interview is a necessary and even vital requirement to ensure that the best people are hired. If this were true turnover rates approaching...

Job Descriptions Don’t Have to be Boring

4 ways to Make Your Job Descriptions More PowerfulJob descriptions are the weakest link in marketing jobs.  They are filled with legal jargon and loaded with desires and qualifications that no one has in full.  Why we use them boggles the mind, and when I ask...

Talent Forecasting

The Challenge of Predicting Future NeedsAs the pandemic has clearly shown us, the demand for talent and certain skills is rarely predictable or linear. There may be a sudden shift in the supply chain, the need for products may change suddenly, or new technology will...

The Predictors of Success

Why Managers and Recruiters Get It WrongTom was hired because of his stellar academic record and experience at a top-tier firm. The interviews went very well and everyone was in agreement that he would be a great hire. He checked all the boxes they had specified...

The Good and The Bad Sides of Predictive Analytics

For centuries people have been captivated by the idea of predicting the future. Crystal ball gazers and fortune tellers all promised to do this. They played on our biases, weaknesses, and gullibility and counted on us attributing chance occurrences to their predictive...

Four Rules of Talent

That Every Recruiter Should Know and FolllowThese four rules are the foundation of any recruitment function. Understanding them and practicing them is vital to your success. #1. Talent is scarce and getting scarcer.Talent, defined as people who possess the skills,...